I build cool brands with purpose-driven people in emerging tech and beyond.

A freelance Brand Creative Director.

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Also:

Growing my personal brand and art collection Happy Flaming Pigeon

Pilot-testing a friends-only airbnb concept I started called HOMEES

Buildling a freelance community of Purpose-Driven Creatives on Workfree.

Starting a podcast interviewing purpose-driven founders.

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Open to clients and collabs on any of the above.

Working with people in London, Amsterdam, Berlin and Dubai. Let’s meet IRL.

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Check out my resume here or find me on Linkedin 👀

NEed a brand revamp? look no further.

so Why me?

I’m a hands-on Creative Director / Brand Lead who takes ideas from pitch to production, oversees all brand and comms touch points and able to lead fully remote teams too.

Over 13 years in digital advertising leading global brand campaigns and (re)brand strategies, at award-winning agencies in Dubai and London, last 3 with Web3 brands and emerging tech start ups.

Experienced in leading brand campaigns and global content strategies for markets including EMEA, APAC, US, UK and Europe for major brands like Huawei, Bose, and HSBC.

Now brand building emerging tech projects like from SexTech, EduTech, Gig Economy Tech, MusicTech, and other AI, Web3, DeFi and SocialFI powered projects.

(Currently doing a brand revamp and UI design for a DAO DeFI on berachain)

Passionate about the future of tech and its impact on society, and advocating for female leadership and more diverse representation in tech for a more ethical phygital future.

You need someone to make your brand look and sound better.

Look and Feel like a Global Brand.

You're looking to build a brand that is consistent and professional at a global level, something that can truly stand out in the sea of sameness in your category and beyond.

Just a logo and some colours isn’t enough anymore.

I’ll help you build a strong brand and work with you and your teams to bring it to life, internally, externally, in your product, content, visuals, pitch decks, events and activations.

I am well versed in managing remote teams and projects across markets (EMEA, APAC, US), to ensure seamless brand coherence and elegance, no matter where your brand is and your teams are based.

Build an Engaged & Loyal Community.

I specialise in turning brand audiences into communities people want to be a part of.

Your aim as a brand is to be an important community hub that is helpful and enjoyable to your audience.

This isn’t just about having followers; it’s about fostering loyal customers and a thriving community of fans who are engaged and enthusiastic about what you do and what you stand for. And will keep coming back for more.

And when the time is right it’s going to be you they buy from.

It all starts with nailing your brand positioning, purpose, and crafting a strong brand that is memorable, and meaningful for your audience. A brand that resonates with them, deeply.

your brand is more than just a logo

In an era where AI can generate your brand logo in seconds, what does it take to be truly distinctive and memorable? And meaningful?

It's more than just a logo design, or the products you sell—it's about creating a brand that embodies your vision and values, which shines through in everything you do. And is what people love you for, the feeling you give them that they enjoy. Be a positive influence in their life.

Imagine if Nike made a hotel tomorrow, can you picture it? If you can then it’s because they stand for something beyond trainers, beyond the swoosh logo. It’s the JUST DO IT attitude. Nike has a vibe, an energy, a personality that feels so familiar when you see that little ✔️ tick. That's the power of a strong brand, that's where I excel and can help you with yours.

Why is purpose important?

It’s good for business.

A report from Kantar, a data analytics and brand consulting company, revealed that brands with high perceived positive impact had a brand value growth of 90% more than brands with low perceived impact in the long run.

This suggests that having a strong purpose not only enhances your brand's reputation but also contributes substantially to your financial performance.

Brands that effectively communicate their purpose and align it with their business practices tend to connect better with their customers, leading to increased customer loyalty and potentially higher sales. Lezzgo.

If you’re interested in diving deeper into the Strategy part of revamping your brand,

I work with a Strategy Director as a Creative & Strategy duo called Earth Babes. Check out our collab page here.

how i do things:

1. Reviewing/Refining your Brand Positioning:

   
   Everything starts by aligning your brand with your vision and mission. I dive into your brand’s core, your origin story, your purpose and reason for existing, your mission in the world and your vision in bringing it to life, to really understand what makes your brand unique and how it serves your audience, best. This isn't just about market analysis; it’s about tapping into the hearts and minds of your potential consumers and making them loyal fans for life.
   
   What is your brand positioning, in a sentence, or a word, that aligns with your vision, mission and purpose? Check out what I came up with for Hybrid Xperience.

2. Creative Routes:

   I come up with a creative route(s) that makes you say, “yes that’s exactly what we are about!”. Captured in a strong brand identity that has a unique and ownable vibe that speaks to your truth and attracts the right audience.

   Beyond visuals, your brand needs a personality—a core idea that resonates through every interaction with your audience. My job is to ensure that your brand not only stands out but also stands for something. Logo design and overall brand designs change, but a brand’s vibe never does (if it’s a strong one).
   

   What is your brand’s vibe in a word, or two? Your brand personality if it had a name.

3. Brand Guidelines + Assets:

   
   With your unique brand identity in hand, I develop a brand guide that includes:

• Brand Positioning + Tagline

• Logo Design

• Supporting Brand Elements: Visuals / Patterns / Characters

• Website Design

• Product Design & User Experience (from a Brand POV)

• Social Content & Overall Comms Approach + Content Templates

• Tools, Guides and AI-generated prompts for you to maintain brand consistency and enhance team autonomy in generating more branded content.

  Every brand’s needs are different, what do you need most to communicate and engage effectively, and most naturally, with your audience? Where are they engaging with you as a brand?

Let’s Build Something Great Together

If you’re looking for a creative partner for your brand revamp,
look no further, you’ve come to the right place.

Let’s connect and collab on your brand.

Branding services include:

• Brand purpose + positioning + tagline

• Brand revamp + new logo + art + guidelines

• Brand comms direction (content + community ideas)

• Brand campaigns (launch, awareness, sales, community)

• Website and product ui design (hands-on web design)

• Merch design (cool merch - not just a logo on a shirt)

• NFT Designs + brand character design + branded tg stickers

• Content design (images + illustrations + gifs + bite-sized social video)

• Pitch deck Designs (creating impactful decks to win new biz + investment)
  
  I offer day, weekly and monthly rates. Book a time to chat here.