A comms creative direction brief;
How do we take the The Online School’s mission to provide “Learning that doesn’t feel like learning” and translate that to meaningful, memorable, engaging content?
The answer is: QUESTIONS.
Parents have a lot of questions, and so do kids. It’s the most natural way to start a conversation, a dialogue, a thought starter, a conversation starter - with potential clients and students. No matter the platform, a good question goes a long way to gain trust and convey value as a brand in education of the future… We took it from content to stationary, conference speech ideas and product copy too.
Here’s the no-faff-straight-to-the-point deck I shared on this route. They loved it!
