adding a human touch to workfree.
I was brought on by the founders to help with content. But first, I took a look at the brand.
Speaking with them it was clear they were building this with a strong vision and purpose, but their content did not reflect that. It did not reflect the humans that were a part of this and will be a part of it. The freelancers, the hiring managers, all the people who want to work together, but also workfree.
Workfree is a freelance platform built, used and owned by freelancers. It’s a community-driven platform.
Beyond their product, Workfree wants to help people work better, together.
Here’s how it all came together:
art direction
Inspired by the humble sticky note, the most personal medium of communication in the workplace. A mix of doodles and ethereal work fonts. Light and easy on the eyes. A reflection of the smooth working relationships to be had on Workfree.
