(re)bRANDING
hybrid xperience

by Radina Galabova, and Janine Kaselitz,
Creative & Strategy Director duo.
aka Earth Babes.

“Hybrid Xperience wanted to evolve their brand identity and redefine their positioning in the creative and tech space. That’s where we came in."

The Hybrid team wanted to align their brand with future culture, and articulate their purpose and ethos better so people understand they are more than just the production team with the tech, they are the innovators and thinkers behind it too, and collaborators too.

Central to this strategy was community building while fostering a future-facing brand (and vision). We had to ensure adaptability in the ever-evolving tech landscape. By leveraging their understanding of AI and digital art, Hybrid Xperience want to solidify their role as leaders in the space, creating cutting-edge experiences that inspire and captivate their audience.

Their essence is all around collaboration, collaborating with artists, brands, humans and more than humans.

We positioned them as a studio that is always

“co-creating interactive experiences with humans and more than humans.”

brand framework:

The Magic Formula Maker

We established a framework for meaningful interactions and co-creation with artists, brands and AI;

and positioned Hybrid Xperience as the magic formula maker.

With every project, combining either technology with art, or artist, brand with technology, idea with old or new technology. Endless combinations of beautiful phygital immersive installations that captivate the audience, and invite them to interact with the creation.