EARTH BABES
If you need a brand revamp,
you’ve come to the right place.
aka
EARTH BABES
🌍👯♀️
strategy director +
creative director TEAM.
Hello!
We’re a Strategy Director and Creative Director duo, here to make your brand more impactful, engaging, memorable and meaningful.
MEET
JANINE
Janine Kaselitz is a Brand and Cultural Strategist with over 7 years of international expertise in shaping brand strategies and experiences of global brands such as Nike, Volkswagen, Unilever, Tommy Hilfiger and regional brands such as Abu DhabiSports Council, Middle Beast and NEOM.
Her expertise encompasses brand work and partnerships, community Engagement and Activation strategies.
She has worked with brand and cultural strategy teams across creative agencies and in-house, including VICE Media, CSM Sport & Entertainment and Zalando.
Janine approaches her work with rigor, focusing on research methods, insights, brand-building tools and creative planning tactics, all while emphasising culture and impact-driven projects.
MEET
Radina
Radina Galabova is a Creative Director who focuses on brand building with purpose-driven people in tech and beyond.
She comes from award-winning agencies in Dubai and London where she led global brand awareness social-first campaigns for the EMEA markets, for household name brands like Huawei, HSCB, and Bose.
Her focus now is working with purpose-driven founders and building brands from the ground up for disruptors in web3 + AI, from sextech to musictech, DAO DeFis and NFT-powered SocialFis. She loves working at the forefront of tech and shaping a more ethical (and exciting) #phygital future that helps communities and our society.
Radina has the ability to get to the heart of your brand quickly and tell your story in a way that makes sense and resonates with your audience. Her style is playful, colourful and bold and her goal with every brand is to make it more meaningful, and more memorable.
We’re both passionate about purpose-driven people and projects.
We’re both playful, yet professional.
We work with our hearts, and build with our minds.
We work local and speak global.
We love people, culture, art and nature, as well as tech, innovation and music experiences.
We’ve had the pleasure of working on creative strategy and brand campaigns for some of the biggest brands in the world, now we want to people who do good and deserve to be as big.
a bit about our vibe
Our approach
1 discovery phase
We start with the Discovery phase. This includes interviews with you and the team (IRL too) and do some exploratory workshop sessions together.
2 Strategic routes
Next we will put together some strategic routes (exciting spaces) that help you unlock your unique position in the market.
3 creative routes
Based on the strategic route we chose in the previous phase, we’ll present 1-2 creative routes (or more depending on your budget).
A creative route that brings your brand to life, visually and verbally, in a word or two, a very specific and ownable vibe that makes your brand resonate and be truly meaningful, and memorable.
4 Brand book
Once you’re happy with the chosen creative route, we flesh out the brand book covering the basics about your brand. A manifesto, an audience insight, positioning, logo, tagline, art direction, tone of voice, brand elements (images, patterns, fonts) etc. How big this is depends on your needs, we can discuss at scoping stage.
5 Brand touch points
Some of our clients like to take the brand and go forth and start making their own assets, but sometimes they ask us to create the foundation pack for them. We can do both, depends on your capacity and needs. Some clients need more digital assets, some need more stationary, some need more content help. TBD :)
a couple of our brand revamp and community-impact projects
Studio Brand Revamp
Hybrid Xperience
We helped this innovative creative and tech studio in Dubai with their rebrand. Check out the work here
Check out their Instagram too: @hyrbridxperience
Community-led project started by Janine, supported with art by Radina
Andek AKKOUB
Community-led project started by Janine to raise awareness for the resilience of the Palestinian people. Collaboration includes a pop-up seasonal Akkoub menu at Michelin-starred restaurant BOCA in Dubai.
Check out Instagram for more: @andek_akkoub
See more from this work here
Let’s work together.
Interested in working together?
Fill out some info and we’ll be in touch ✌️
We’re always available for a chat first:
If you’re a purpose-driven brand in tech and beyond, that wants to postively impact the world we live in but feel like the brand is just not doing what you want it to and people aren’t loving it but they love you, just call us, Earth Babes, to the rescue.
Book a time in our diary