I was briefed to create a social-first campaign that promoted the benefits of using Palmer’s 101 Jar, their signature tub of moisturising power. In my research, I discovered that a lot of tattoo parlours, in the UK and beyond, were recommending this specific product. So we found some cool tattoo artists to tell us about their journey into tattooing, what they recommend their customers for tattoo aftercare, and how to keep their forever ink, on their forever skin (with Palmer’s obvs).