In a world where ai can create a brand in seconds, how do you make sure it’s meaningful & memorable? Beyond design? Beyond the product you make or service you sell? If Nike made a hotel, can you picture it? That’s the power of a strong brand.

Defining what makes you unique, and turning it into a brand is my forte.

It starts with understanding your vision and mission in the world (beyond a product), understanding your audience and what you do that is a unique offering to their world. From there I define a creative direction; a core brand personality; an idea that lives beyond the logo and design. A concept that is based on your mission, vision, and product, and most importantly resonates with your audience.

What would make your audience deeply relate to your brand and understand it in an instant? A strong brand is one that evokes strong feelings in people and turns them into loyal consumers and a strong community of fans who will support the brand for years to come.

How do I know this? I’ve been working with global brands on brand strategy and multi-market global campaigns for 13+ years, for major brands like Huawei, BOSE and HSBC, with a focus on social and digital.

Now I’m building cool brands with purpose-driven people in tech.

If you’re here to revamp your brand. Let’s connect.