So I started a thing called eath babes with my strategist partner in crime, janine kaselitz.
Here you blow your minds
Who are we?
A strategist and creative duo, here to make your brand more impactful, engaging, memorable and meaningful. And culturally relevant of course.
We’ve both lived and worked around the world, including Dubai and London, where we first met (at a global sports marketing agency called CSM).
a bit about our vibe
We’re both passionate about purpose-driven people and projects.
We’re both playful, yet professional.
We work with our hearts, and build with our minds.
We work local and speak global.
We love people, culture, art and nature, as well as tech, innovation andmusic experiences.
We’ve had the pleasure of working on creative strategy and campaigns for some of the biggest brands in the world.
JANINE KASELITZ
Janine approaches her work with rigor, focusing on research methods, insights, brand-building tools and creative planning tactics, all while emphasising culture and impact-driven projects.
Janine is a Senior Brand and Cultural Strategist with over 7 years of international expertise in shaping brand strategies and experiences of global brands such as Nike, Volkswagen,Unilever, Tommy Hilfiger
and regional brands such as Abu DhabiSports Council, Middle Beast and NEOM.
Her expertise encompasses brand work and Partnerships, CommunityEngagement and Activation strategies.
She has worked with brand and cultural strategy teams across creative agencies and in-house, including VICE Media, CSMSport & Entertainment and Zalando.
Radina Galabova
Radina has the ability to get to the heart of your brand quickly and tell your story in a way that makes sense and resonates with your audience. Her style is playful, colourful and bold and her goal with every brand is to make it more meaningful, and more memorable.
Radina is a Creative Director who focuses on brand building with purpose-driven people in tech and beyond.
She comes from award-winning agencies in Dubai and London where she led global brand awareness social-first campaigns for the EMEA markets, for household name brands like Huawei, HSCB, and Bose.
Her focus now is working with purpose-driven founders and building brands from the ground up for disruptors in web3 + AI, from sextech to musictech, DAO DeFis and NFT-powered SocialFis. She loves working at the forefront of tech and shaping a more ethical (and exciting) #phygital future that helps communities and our society.
1 discovery phase
Our ideal approach would be to start with a Discovery phase. This includes coming to see you, spend time with you and the team and do some workshop sessions together.
2 Strategic routes
Next we will put together some strategic routes, exciting spaces that help you unlock your unique position in the market.
3 creative routes
Then we’ll present some creative routes (or multiple depending on your budget). A vibe in one word that fits your brand based on the strategic route we chose in the previous phase.
4 Brand book
Once you’re happy with the creative route, we flesh out the brand touch points. From positioning to logo, to tag line, visual style, brand elements, patterns, images, fonts, tone of voice, employee, audience engagement opportunities that feel memorable and meaningful.
We’re always available for a chat
If you’re a purpose-driven brand in tech and beyond, that wants to postively impact the world we live in but feel like the brand is just not doing what you want it to and people aren’t loving it but they love you, just call us, Earth Babes, to the rescue.
Let’s work together.
Interested in working together? Fill out some info and we will be in touch shortly! We can't wait to hear from you!