I F*cking LOVE working on ethically-driven sextech brands. Here’s a couple I’ve worked on so far. let’s chat about yours?
I was brought on as Chief Creative Brain to help build JUST LEWDS, a web3 adult content platform. It had a cool name, cool brand, cool vision but it missed a purpose to set it apart. So my thought was, how do we be better than OnlyFans and really help these creators by empowering them, creating a more ethically-driven platform, and most importantly, give them a seat at the table and make this a druly driven creator-led platform, build, used and owned by adult content creators who are already feeling empowered and owning and running their bodies, and minds. I hosted a podcast too which was pretty good, would love to pick that up again.
building a creator-led ethical p*rn site
I worked with the founding team on branding WAX, formerly We Are X, a sex-positive social dating app. After seeing my success in brand building for JUST LEWDS I was brought on to help evolve the We Are X brand to help it reflect a more meaningful purpose to their audience to really help resonate with them and convey the ethos and sex-positive vision of the brand. When I joined, the branding felt a bit too in your face attitude, the block text felt a bit shouty; the baby blue and girly pink either read too cis-heteronormative male/female or kinda leaning into representing the trans flag colours. I’m proud to see how it’s evolved and even though a lot of the “here’s something completely different” brand identities didn’t get picked (yet), the same font and attitude feels so much more sexy and inviting than it did in the beginning. Just what you’d like from a sex positive social dating app right?
