making cushelle’s instagram as soft as its tp

Cushelle’s brief was: how do we make the Instagram more on-brand, and more engaging? To me the issue was clear, visually the Instagram page was not soft enough to match the softest TP. Inspired by some of the customer reviews on their website and combined with super soft visuals we created a page that reflects the soft experience of the brand, now not just on the loo, but on Instagram too.