Brief : Create a digital launch campaign for the latest Huawei Mate S, using the product brand positioning “Power Of Touch”. The objective is increase google search entries for the Mate S and inform people on the design, touch and camera features of the phone.
1 : In Search of the Power of Touch
A microsite with daily interactive content based on the google search campaign that was run. Each day a new search term, based on a feature of the Huawei Mate S phone, would be posted on social media to kick of the day’s “treasure hunt”. The search would land you on this microsite. The subsections within Design, Touch and Camera unlocked to reveal interactive content, like a selfie gallery, interactive video and a sweepstakes competition.
2: Instagram Journey
With a clever use of Instagram channels and tags, users could “touch to explore” the top 9 features of the phone, all within Instagram and using the native features. The journey starts with a post which invites them to touch to explore more, on tapping the photo they see 3 possible menus to tap on. Each one takes them to a page with a seamless vertical grid poster of the Huawei Mate S and 3 features based on either Design, Touch of Camera. Each photo is captioned so the user can touch to explore more at each step.
Digital Campaigns, Highlights, Social Content, Websites