Radina Galabova | Huawei : The Power of Touch
Art Director Portfolio - London
art director, art direction, portfolio, london, dubai, sofia, advertising, branding, website, UI/UX, freelance, projects, design, designer, graphich design, graphic designer, campaigns, brand campaigns, illustration, pitches, agency experience, senior designer, senior art director, creative direction, creative director, copywriting, photoshoots, videoshoots, photo shoot, video shoot, VR, VR ideas, proposal, pitch deck, photoshop, illustrator, indesign, sketch, contractor, deputy art director, website, website design, UK, Bulgarian, Bulgaria, st johns wood, central london, north west london, west london, east london, south london, clorox, glad, clarks, bose, formula e, formula 1, marketing, social media, 360 integrated campaigns, integrated campaigns, creative work, creative positioing, digital advertising, social media advertising, snapchat, facebook, instagram, twitter, linkedin, facebook live, instagram live, experienced designer, experienced art director, multidisciplinary designer, multitalented designer,
348285
portfolio_page-template-default,single,single-portfolio_page,postid-348285,eltd-cpt-1.0,ajax_fade,page_not_loaded,,moose-ver-1.3.1,vertical_menu_enabled, vertical_menu_hidden vertical_menu_hidden_with_icons vertical_menu_hidden_with_logo, vertical_menu_left, vertical_menu_width_290,vertical_menu_background_opacity, vertical_menu_with_floating,smooth_scroll,side_menu_slide_with_content,width_370,transparent_content,grid_1000,blog_installed,wpb-js-composer js-comp-ver-4.11.2.1,vc_responsive

Huawei : The Power of Touch

Project Description

How do you show the power of touch through a less powerful screen?

 

For the launch campaign of the latest flagship phone, the Huawei Mate S, using the product brand positioning “Power Of Touch” we created a brand awareness campaign that had to promote the biggest feature of the new phone – “press touch” (or 3D touch as iPhone called it when the iPhone 6 came out the following month). The objective was to create mass awareness on digital and was measured by the increase google search entries for the Mate S.

 

We created an easter egg hunt where fans would be given a clue on the social media channels, and non-fans through banner ads. Each day a new search term, based on a feature of the Huawei Mate S phone, was posted on social media. The search would land you on our microsite where you would discover the 3 key features of the new phone. We created a series of real-but-not-real interactive touch videos where you would have to follow a fingerprint on the screen guided with music and visual effects. Similar to the Skittles youtube videos as part of theĀ Touch The Rainbow campaign.

 

We also used the brands Instagram channels and created tags through which users could “touch to explore” the top 9 features of the phone, mimicking a product microsite that lived on Instagram, all using the native Instagram features.

Project Details
Previous
Next
No Comments

Leave a Comment

Your email address will not be published.