Brief : Create a digital launch campaign for the latest Huawei Mate S, using the product brand positioning “Power Of Touch”. The objective is increase google search entries for the Mate S and inform people on the design, touch and camera features of the phone.
Solution 1 : TouchMadePowerful.me
We created a google search “treasure hunt” using features of the phone as key words to find, or google. The top google search ads take you to our microsite TouchMadePowerful.me which featured different content that was unlocked every day. The subsections within Design, Touch and Camera unlocked to reveal interactive content. By unlocking new content on the microsite on a daily basis, we invited more people to search for the daily search word and discover the power of touch. View the video below to see one of the ways we created interaction on the feature of Touch.
OR view it live on www.TouchMadePowerful.me
Solution 2: Touch To Explore
We created an Instagram journey where users could “touch to explore” the top 9 features of the phone, all by the simple action of tapping on the photo to reveal the next steps. The journey starts with a post which invites them to touch to explore more, on tapping the photo they see 3 possible menus to tap on. Each one takes them to a page with a seamless vertical grid poster of the Huawei Mate S and 3 features based on either Design, Touch of Camera. Each photo is captioned so the user can touch to explore more at each step.
Solution 3: Glimpse The Power Of Touch
Supporting media involved 6 second bumper ads, i.e. unskippable youtube ads, showcasing the features of the Huawei Mate S that gave you a glimpse of the Huawei Mate S.
Digital Campaigns, Highlights, Social Content, Websites