Radina Galabova | Clorox Clothes
348749
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Clorox Clothes

Project Description

Brief: With the launch of the new Clorox product range, Clorox Clothes and Clorox for Black and Dark Clothes, we were tasked with creating digital campaign including a microsite and social mini-games. I also worked on visual and copy guidelines for the latest products.

 

1 : The Playbook

We created key visual for both products and then went on to create visual and copy guidelines to be followed for the product across all communication on digital.

 

2: The Website

The microsite featured information about the products as well as a social feed and a contact form, all following the style of the playbook.

View it live www.CloroxArabia.com

 

2: The Mini-Games

To support the launch of the website we created interactive mini-games, designed for mobile, to be shared on social media as a way to educate users on the new clorox bottle.

Project Details
Category

Branding, Highlights, Playbooks, Websites

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