Brief: With the launch of the new Clorox product range, Clorox Clothes and Clorox for Black and Dark Clothes, we were tasked with creating digital campaign including a microsite and social mini-games. I also worked on visual and copy guidelines for the latest products.
1 : The Playbook
We created key visual for both products and then went on to create visual and copy guidelines to be followed for the product across all communication on digital.
2: The Website
The microsite featured information about the products as well as a social feed and a contact form, all following the style of the playbook.
View it live www.CloroxArabia.com
2: The Mini-Games
To support the launch of the website we created interactive mini-games, designed for mobile, to be shared on social media as a way to educate users on the new clorox bottle.
Branding, Highlights, Playbooks, Websites