Brief: Create a social campaign to gain fans for the brand as well as to celebrate their 100th anniversary and communicating the brand’s main message, “Strong is Beautiful”. The brand’s key target audience is predominantly young mothers or stay at home women who are proud to be a successful woman and a successful home maker at the same time.
Idea: Celebrate 100 Strong & Beautiful women of the region by nominating them for being inspirational and celebrating them on our social media channels. We got a large number of entries nominating moms, aunts, grandmothers and friends who embodied the strong and beautiful woman that Clorox is dedicated to. The nominations were done on a facebook application and we got a high increase of fans during the campaign.
Digital Campaigns, Social Content