By giving them a brand to believe in through our campaign, Never Stop Imagining a Better Sound.
As Bose is a company so deeply-rooted in research and development, we wanted to give the sales guys that same passion in looking for better sound solutions, by asking them to imagine a better sound. To make it exciting, we used their sponsorship assets in Formula 1, from their partnership with Mercedes-Benz AMG Petronas, to create a series of engaging VR experience which demonstrated the experience of the different products through the lens of Formula 1. Therefore showing them the power of Bose and inspiring them to imagine other better sound experiences and how Bose helps improve them.
So each VR “level” is designed to showcase a feature of each of the four products, and at the end of the level the participants would have to answer how they would imagine it better. To reflect the brand’s ethos, only the most focused candidates and the most inspired answers would be eligible for the prizes.