Radina Galabova | BOSE : Never Stop Imagining A Better Sound
Art Director Portfolio - London
art director, art direction, portfolio, london, dubai, sofia, advertising, branding, website, UI/UX, freelance, projects, design, designer, graphich design, graphic designer, campaigns, brand campaigns, illustration, pitches, agency experience, senior designer, senior art director, creative direction, creative director, copywriting, photoshoots, videoshoots, photo shoot, video shoot, VR, VR ideas, proposal, pitch deck, photoshop, illustrator, indesign, sketch, contractor, deputy art director, website, website design, UK, Bulgarian, Bulgaria, st johns wood, central london, north west london, west london, east london, south london, clorox, glad, clarks, bose, formula e, formula 1, marketing, social media, 360 integrated campaigns, integrated campaigns, creative work, creative positioing, digital advertising, social media advertising, snapchat, facebook, instagram, twitter, linkedin, facebook live, instagram live, experienced designer, experienced art director, multidisciplinary designer, multitalented designer,
portfolio_page-template-default,single,single-portfolio_page,postid-349060,eltd-cpt-1.0,ajax_fade,page_not_loaded,,moose-ver-1.3.1,vertical_menu_enabled, vertical_menu_hidden vertical_menu_hidden_with_icons vertical_menu_hidden_with_logo, vertical_menu_left, vertical_menu_width_290,vertical_menu_background_opacity, vertical_menu_with_floating,smooth_scroll,side_menu_slide_with_content,width_370,transparent_content,grid_1000,blog_installed,wpb-js-composer js-comp-ver-,vc_responsive

BOSE : Never Stop Imagining A Better Sound

Project Description

How do you inspire in-store sales reps to truly believe in Bose?


By giving them the power to try to imagine a better sound. Using their sponsorship assets in Formula 1, through their partnership with Mercedes-Benz, the idea is to create a series of simple VR experiences, in which the sales rep harnesses the power of Bose to experience quality sound and try to imagine an even better experience.


Each “level” is designed to showcase a feature of each of the four products, and at the end of the level the participants would have to answer how they would imagine it better. To reflect the brand’s ethos, only the most focused candidates and the most inspired answers would be eligible for the prizes.

Project Details
Art Direction, Creative Direction, Digital conceptualisation, UI/UX, Wireframing
No Comments

Leave a Comment

Your email address will not be published.