Radina Galabova | BOSE : Never Stop Imagining A Better Sound
Art Director Portfolio - London
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BOSE : Never Stop Imagining A Better Sound

Project Description

How do you inspire in-store sales reps to truly believe in Bose?

 

By giving them the power to try to imagine a better sound. Using their sponsorship assets in Formula 1, through their partnership with Mercedes-Benz, the idea is to create a series of simple VR experiences, in which the sales rep harnesses the power of Bose to experience quality sound and try to imagine an even better experience.

 

Each “level” is designed to showcase a feature of each of the four products, and at the end of the level the participants would have to answer how they would imagine it better. To reflect the brand’s ethos, only the most focused candidates and the most inspired answers would be eligible for the prizes.

Project Details
Tags
Art Direction, Creative Direction, Digital conceptualisation, UI/UX, Wireframing
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