How do you create a never-ending game for Mentos?

AR Game  •  Social Media  •  Socialize  •  Mentos  •  2016

BRIEF: Create a social game based on Mentos’ creative positioning, “Never Run Out of Cool”, for their focus product Mentos Gum.

IDEA: Inspired the classic game of pacman, this is a game of never-ending mentos pellets where you have to physically chew to play and chomp to keep playing. 

NEVER RUN OUT OF COOL

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