MENTOS Never Run Out of Cool

How do you create an addictive brand experience for mentos?

 

Art Direction  ·  AR Game

 

BRIEF: Create a social game based on “Never Run Out of Cool” for Mentos Gum.

IDEA: Inspired the classic game of pacman, this is a game of never-ending mentos pellets where you have to physically chew to play and chomp to keep playing.

NEVER RUN OUT OF COOL

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