Mentos

NEVER RUN OUT OF COOL

How do you create a game with never-ending mentos gum?

 

Creative Direction  ·  Social Media  ·  Augmented Reality

 

BRIEF: Create a social game based on “Never Run Out of Cool” for Mentos Gum.

IDEA: A game of never-ending mentos pellets where you have to physically chew to play and chomp to keep playing, like our fav old-school arcade game but with augmented reality.

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