HSBC The Journey of the Resale Ticket

What’s the story of HSBC at Wimbledon?

2018

Creative Direction  · Video

BRIEF: Create a social content piece for HSBC about their role at Wimbledon with using their creative positioning, ‘Together we thrive’.

IDEA: Tell the story of how HSBC has supported the Wimbledon Foundation for almost 10 years through the Wimbledon Ticket Resale Scheme. A story told through the eyes of the ticket holders and the foundation’s beneficiaries.

THE JOURNEY OF THE RESALE TICKET

Wimbledon Ticket Resale scheme

For the past ten years, we have been proud to support the Ticket Resale scheme with proceeds going to over 90 causes since 2008. 👌#Wimbledon

Posted by HSBC Sport on Thursday, July 5, 2018

BEHIND THE SCENES

THE REAL CHALLENGE

Doing one of the shoot days at an empty Wimbledon, before it opened, and getting extras and film crew members in shot to make it look like a busy day.

THE REAL FUN

Being at Wimbledon for the first time, seeing Viktoriya Tomova (Bulgarian tennis player) kick butt, writing lines for Tim Henman, seeing Alfie Hewett play and bumping into the legendary Rufus the Wimbledon Hawk.

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