What does HSBC do at Wimbledon?

Video  •  CSM  •  HSBC  •  Wimbledon  •  2018

BRIEF: Create a social content piece for HSBC for Wimbledon 2018, keeping in mind their sports sponsorship positioning, ‘Together we thrive’.

IDEA:  Tell the untold story of how HSBC has supported the Wimbledon Foundation for over 10 years through the Wimbledon Ticket Resale Scheme. A story told through the eyes of the two ticket holders and their experiences, ending on the foundation’s beneficiaries, with a thank you from Tim Henman and Alfie Hewett. 

THE JOURNEY OF THE RESALE TICKET

Wimbledon Ticket Resale scheme

For the past ten years, we have been proud to support the Ticket Resale scheme with proceeds going to over 90 causes since 2008. 👌#Wimbledon

Posted by HSBC Sport on Thursday, July 5, 2018

EXPLAINED: Wimbledon is the most recognised tennis event in the world, and everyone who has ever been will tell you how difficult it can be to get your hands on a ticket and the horror stories of 24 hour long queues. Not many people know that HSBC has a special role to play in these ticket sales; more specifically the ticket resales. I certainly didn’t before I was briefed on this project. That’s how we decided to tell the story of how HSBC has supported the Wimbledon Foundation for over 10 years through the Wimbledon Ticket Resale Scheme. A story told through the eyes of the ticket holders, unknowing that they are working together to help some great causes with the support of HSBC.

BEHIND THE SCENES

THE REAL CHALLENGE

Doing one of the shoot days at an empty Wimbledon, before it opened, and getting extras and film crew members in shot to make it look like a busy day.

THE REAL FUN

Being at Wimbledon for the first time, seeing Viktoriya Tomova (Bulgarian tennis player) kick butt, writing lines for Tim Henman, seeing Alfie Hewett play and bumping into the legendary Rufus the Wimbledon Hawk.

MY WORK : Concept / Presentation (to client) / Storyboarding / Copywriting / Art direction / On-Site Shooting with Film Crew / Reviewing Edits

 

 

Follow
...

This is a unique website which will require a more modern browser to work!

Please upgrade today!