Faraday Future

THE ROAD TO RACE

How do you tell the story of an unknown electric mobility company while debuting them as a new sponsor in Formula E?

2016

 

Creative Direction  ·  Social Media Campaign

 

BRIEF: Create a disruptive social content teaser series introducing Faraday Future, Dragon Racing, and Formula E, as well as a unique car livery film.

IDEA: Launch a teaser series leading up to the opening event of Formula E, building their story and highlighting different chapters for each target audience.

TIMELINE: Shoot everything in 2 weeks.

CAR LIVERY LAUNCH

SUPPORTING GIFS / CINEMAGRAPHS

THE REAL CHALLENGE

Getting a whole crew of 20+ ready to shoot in one week, at the official car testing track day for Formula E at Silverstone(UK)

THE REAL FUN

Sitting in a dark video editing room with the director and editor of all the films for 3 weeks and sending updates to the US based client at crazy hours to make the deadlines.

FollowIns.Sound.Tw.
...

This is a unique website which will require a more modern browser to work!

Please upgrade today!