When is a GIF better than a video?

Animation  •  GIFs  •  Emailer  •  CSM •  2018 

BRIEF: Create a 1 minute video from 10 curated F1 facts that will be shared as a private link in an email personally addressed by the business development team.

IDEA: “Let’s create looping gifs for each stat and embed them in the email instead”.

THE POWER OF F1 IN 60 SECONDS

F1 is an ‘always-on’ global sport with 21 races in 21 countries over 9 months of the year, every year

F1 delivers unparalleled brand exposure to a global audience of over 700 million fans

F1 is broadcast to 200 territories worldwide
F1 is one of the fastest growing sporting platforms
Engaged fans have higher trust & affinity with sponsor brands in F1
F1 fans are more likely to be early adopters of new products VS non-fans
We can help you find the right partnership to meet your business and brand needs
www.csm.com
THE REAL CHALLENGE

Finding out GIFs don’t work on windows desktop versions of Outlook.

THE REAL FUN

Sending test emails to myself on different email accounts.

MY WORK : Concept / Art Direction / Copywriting / Email Testing / Mail-chimp Set Up / Directing Animator

 

 

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