CSM

READ THIS IN 60 SECONDS

When is a GIF better than a video?

 

2018

Art Direction  ·  Email Campaign ·  2D Animation

 

BRIEF: Take 10 curated F1 stats and create a one-minute video with a voice over. This will be shared personally as a private link in an email.

IDEA: “Why not just create looping gifs for each stat and put that in the email?”

Dear John,

It was great meeting you at the mobile world conference last week.

To further our brief chat about F1 sponsorship, please see some quick stats below:

 

THE POWER OF F1 in 60 Seconds

F1 is an ‘always-on’ global sport with 21 races in 21 countries over 9 months of the year, every year
F1 delivers unparalleled brand exposure to a global audience of over 700 million fans
F1 is broadcast to 200 territories worldwide
F1 is placing greater emphasis on digital and social media channels, making it one of the fastest growing sporting platforms
F1 engaged fans have a high affinity with sponsors of the sport
F1 fans are much more likely to be early adopters of new products and services VS non-fans
We can help you find the right partnership to meet your business and brand needs
 
THE REAL CHALLENGE

Finding out GIFs don’t work on windows desktop versions of Outlook.

THE REAL FUN

Sending test emails to myself on different email accounts.

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