Bose

DISCOVER A NEW SOUND

How do you explain the essence of Bose through F1?

 

2018

 

Creative Direction  ·  UI  ·  Copywriting  ·  Sound Design Direction  ·  Video Direction

 

BRIEF: Create a B2B campaign targeting retail sales people who could recommend more Bose to customers.

IDEA: Audio based games like an F1 gear challenge and a bespoke F1 sound mixer.

BUDGET: Web platform reskin + Existing rights-free footage from the Mercedes-AMG Petronas Motorsports team

We invited the audience to analyse the soundscapes of F1 like a Bose sound engineer.

 

 

 

 

CHALLENGE 1: DISCOVER HIDDEN SOUND

It’s what you hear that gives you the full picture. What happens if we mute the sound of the Mercedes-AMG Petronas Motorsport roaring engine? What else do you hear? Watch the film below to discover the hidden sounds.

 

 

Hear the full picture with Phaseguide, an in-built feature of the Bose Soundtouch Soundbar

 

 

CHALLENGE 2: DISCOVER CLEARER SOUND

To get the full sound experience, you need to hear the low tones of the sound, not just the high ones. Watch the film below and discover the impact of clearer sound when we turn up the bass of the engine.

 

QuietPort, the Bose SoundTouch product technology that makes the bass clearer for your listening pleasure.

CHALLENGE 3: DISCOVER SYNCHRONISED SOUND

For the music obsessed, every space is an opportunity to listen to your playlist. Follow the Mercedes-AMG Petronas Motorsport team around the track and discover the ease of synchronised sound.

 

Multi-room streaming, you can get connect to different speakers in your house and orchestrate your music from your phone.

 

THE REAL CHALLENGE

Creating highly conceptual product “demo” videos for Bose, based on video footage from an existing right-free library from Mercedes, with no sound.

THE REAL FUN

Working with a sound design studio to get the right sounds for the car, the driver’s breath, the bass (picture me doing dubstep bass sounds over the phone).

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