How do you create interesting social content that explains financial terms in less than 20 seconds?

Social Media •  Video Content  •  Ogilvy  •  BlackRock  •  2017 

BRIEF: Create bite-sized social content for BlackRock that provides financial learning on-the-go to new investors on Twitter and Facebook.

IDEA: Quick 30-second posts spelling out term definitions using speed-reading technology, to make reading quicker and more digestible and make beginner investors #FinanciallySavvy.

BLACKROCK QUICK POSTS

THE REAL CHALLENGE

Creating these videos with no very basic editing skills

THE REAL FUN

Actually getting into financial investment through speed-reading it myself for this project.

MY WORK : Concept / Research / Presentation / Video Editing / Video Design / Copywriting

 

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