How do you create interesting social content that explains financial terms in less than 20 seconds?
Social Media • Video Content • Ogilvy • BlackRock • 2017
BRIEF: Create bite-sized social content for BlackRock that provides financial learning on-the-go to new investors on Twitter and Facebook.
IDEA: Quick 30-second posts spelling out term definitions using speed-reading technology, to make reading quicker and more digestible and make beginner investors #FinanciallySavvy.
BLACKROCK QUICK POSTS
THE REAL CHALLENGE
Creating these videos with no very basic editing skills
THE REAL FUN
Actually getting into financial investment through speed-reading it myself for this project.
MY WORK : Concept / Research / Presentation / Video Editing / Video Design / Copywriting