Senior conceptual art director

Radina Galabova

Senior Creative / Art Director

A visual storyteller with a digital mindset; a third culture kid from Sofia, Dubai and London.


Connect with me on:

Instagram. – Linkedin.Twitter.



2011 – 4 years

Creative Design Lead at Socialize (Dubai)

*Recently partnered with We Are Social*


2016 – Current

Art Director at CSM (London)


Entered the ad world in 2011 where my passion for digital and social brand campaigns began at Socialize, an award-winning independent agency in Dubai. I joined as a junior designer and worked my way up to heading the team as a Creative Design Lead. I worked on social media campaigns for over 50+ brands in EMEA like Kraft, Clorox, Philips, Huawei; designed web apps and platforms for those campaigns from concept to launch and lead art direction on some of the award wins in the MENA Digital Awards and Effies.

Currently working at the HQ of a global sports marketing agency in London called CSM where I’m developing creative campaigns in the sports world for brands like HSBC for Wimbledon and Bose for F1. The not-so-secret truth is that I am not a sports fan myself but I have been fascinated to learn about this platform and enjoy finding the story behind teams and players and find the synergies with the brands that support them.

My strengths lie in creative concepts for brand campaigns, leading on the art direction with hands on design (mostly digital) and have brought to life brand films (low budget and big budget production). I’ve worked in boutique and global ad agencies and in both sides I have helped shape their design teams. I’m doing a mentorship programme at the moment and I found it’s one of my favourite parts of the job. 

I’m active in the creative and advertising scene in London so get in touch if you’d like to join me!



MENA Digital Awards  2015 /// Role: Art Direction

Awarded for Huawei Tongue Twisters brand awareness social media campaign in the MENA region for biggest impact by leveraging user-generated content through Facebook.

FePI Award  2015 /// Role: Art Direction

Awarded Gold FePI for Huawei Tongue Twisters in the category of Using Co-creation and user-generated content: Digital platforms for users to complete and interact with the campaign.

GEMA Effies Award MENA 2012 /// Role: Art Direction

Awarded for GLAD So you think you can cook? integrated campaign including a social media cooking competition in 3 stages using different GLAD products and a finale which was broadcast on live TV.

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