Senior conceptual art director




My name is Radina.

I’m a visual storyteller with a digital mindset. A third culture kid from Dubai, Bulgarian originally. I’ve worked at boutique agencies and global agencies. Shaped three creative teams. Set up efficient work processes. I’ve collaborated with strategy, media, production and new business teams. My work has won awards. My ads have been spotted online and in the wild, in newspapers and on the London underground.

I love talking future, people and cultures. I keep my ideas fresh by exploring random things on aimless walks. I work hard but like to have fun. If I’m not having fun when creating my work how can I expect anyone else to enjoy it?

I have good ideas.


2018 – now

Senior Creative at Media Bounty in London

2016 – 2018

Art Director at CSM Sport & Entertainment in London

2011 – 2016

Designer to Creative Design Lead at Socialize in Dubai


3 Drum Business Awards 2019:

Grand Prix

Social Media Agency of the Year

Corporate Purpose

Agency: Media Bounty

Awarded for excellent work in building a purpose-driven agency and through company initiatives and client work for brave campaigns for clients on social.

Role: Senior Creative

MENA Digital Awards 2015

Campaign: HUAWEI Tongue Twisters

Role: Creative Design Lead

FePI Award 2015

Campaign: HUAWEI Tongue Twisters

Role: Creative Design Lead

GEMA Effies Award MENA 2012

Campaign: GLAD So you think you can cook?

Role: Senior Designer

Click here to say hello.

Or connect with me on:

Instagram. – Linkedin.Twitter.


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