Brief: Create an engaging social campaign to create awareness about the smartphone giant.
Problem: Even if they had heard of or seen Huawei, they often had difficulty pronouncing the brand’s name.
Solution: We took the brand’s name and made it even more challenging by adding a fun factor, challenging fans to say Huawei Tongue Twisters in both english and arabic. The most creative video or audio tongue twister submission won a brand new Huawei Ascend P6.
Results: We received over 10,000 creative video and audio entries. The highest number of video submissions for a brand competition in the entire region.
Awards: FePI Award for Best use of User Generated Content and MENA Digital Award for Best Use of Social Media