Who Am I?

I'm a seasoned Creative Director specialising in forging unforgettable brands in the tech industry. With over 13 years of experience crafting brand strategies and leading global campaigns for icons like Huawei, Bose, and HSBC, my mission is now to empower purpose-driven tech founders with the same brand fame they deserve.

Why do you need Me?

In an era where AI can generate a brand identity in seconds, what does it take to be truly distinctive and memorable? It's more than just design or the products you offer—it's about creating a brand that embodies your vision and values in every aspect. Imagine if Nike made a hotel—you can visualise it right? Because they stand for something beyond trainers. They have an energy, a vibe that feels familiar when you see that little ✔️ tick. That's the power of a strong brand, that's where I excel.

My Approach

Understanding Your Core: Everything starts by aligning with your vision and mission. I delve deep to understand what makes your tech unique and how it serves your audience. This isn't just about market analysis; it’s about tapping into the hearts and minds of your potential customers and making them loyal consumers for life.

Creative Direction: With your unique attributes in hand, I develop a comprehensive branding identity that includes:

• Brand Positioning + Tagline

• Logo Design

• Supporting Brand Visuals / Patterns / Characters

• Website Design

• Product Design & User Experience (for max Brand Consistency)

• Social Content & Overall Comms Approach

• Tools, Guides and AI-generated prompts for you to maintain brand consistency and enhance team creativity in generating more branded content.

Brand Personality: Beyond visuals, your brand needs a personality—a core idea that resonates through every interaction with your audience. My job is to ensure that your brand not only stands out but also stands for something. Logo design and overall brand designs change, but a brand’s vibe never does (if it’s a strong one).

Why is purpose so important?

Companies with a strong brand purpose often see significant performance advantages over their competitors. A report from Kantar, a data analytics and brand consulting company, revealed that brands with high perceived positive impact, which includes having a strong purpose, had a brand value growth of 175% over 12 years, compared to 86% for brands with low perceived impact. I mean it;s good for business. This suggests that having a strong purpose not only enhances your brand's reputation but also contributes substantially to financial performance. Brands that effectively communicate their purpose and align it with their business practices tend to connect better with their customers, leading to increased customer loyalty and potentially higher sales. Lezzgo.

Your Pain Points, Addressed

Consistency and Professionalism: You're looking to build a brand that is consistent and professional at a global level—something that can truly stand out in the sea of sameness. With extensive experience in managing remote teams and projects across diverse regions (EMEA, APAC, US), I ensure seamless brand coherence and elegance, no matter where you are based.

Engagement and Community Building: I specialise in turning brands into community focal points. This isn’t just about having followers; it’s about fostering loyal consumers and a thriving community of fans who are engaged and enthusiastic about what you stand for.

Let’s Build Something Great Together

If you’re a tech founder looking to elevate your brand, you’re in the right place. Together, we can create something extraordinary that not only captures attention but also retains it. Ready to make your mark? Let’s get started.

Message me on one of the channels below,
email me on hello@radinag.com
Or just Whatsapp me if easier: