Brief: Create microvideos to be posted on social media showcasing the features of the latest edition of the Huawei Mate S phone, with press touch capabilities. The videos must be short, lifestyle and showcase the feature indirectly and as a part of a natural setting or situation.
Solution: “For those who live #HandsOn”. A mini-series showing an insider’s look on how certain artisan and creative professions use the press touch functionality during their work. For example The Jeweller who packages a custom bracelet and weighs it before final packaging for it’s shipment, or The Tailor who zooms into the tiny thread details of a fabric before choosing the one she needs.
Digital Campaigns, Highlights, Social Content