Show the impact through examples of real life stories. We created a short series of microvideos that give a glimpse into the lives of different craftswomen and how the new Huawei Mate S “press touch” feature benefits their craft in a normal day. The videos were short and sweat, portrayed the lifestyle and showcased the feature indirectly and as a part of a natural setting or situation.
A mini-series showing an insider’s look on how certain artisan and creative professions use the press touch functionality during their work. For example The Jeweller who packages a custom bracelet and weighs it before final packaging for it’s shipment, or The Tailor who zooms into the tiny thread details of a fabric before choosing the one she needs.
Every video was an example of how the Huawei Mate S benefited those who live #HandsOn.