Radina Galabova | GLAD : Cooking Challenge
Art Director Portfolio - London
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GLAD : Cooking Challenge

Project Description

How do you engage the undiscovered chefs in the middle east?

By creating a cooking challenge where they can show off their home food goodness on Glad’s social channels. The finalists took place in a live cooking show challenge and the brand celebrated a big step in fan engagement like no other brand had done in the region. The activation that was a part of the overall ‘Keeps good food good’ campaign, won a silver in the non-food FMCG category at Effies MENA Awards 2012.

 

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