Brief: With the launch of the new Clorox product range, Clorox Clothes and Clorox for Black and Dark Clothes, we were tasked with creating the direction on how the product will be launched on digital as well as share campaign launch ideas. First on the list of tasks to execute was the visual and copy guidelines for the latest products as well as begin working on the website which will hold information, a small instagram competition and a customer feedback area.
Solution1 : Clorox Queen Playbook
As there was no key visual to be used for the product launch, we took a bold move and created key visual options for both products and then went on to create visual and copy guidelines to be followed for the product across all communication on digital.
Solution 2: Clorox Launch Website
The first touch point was the website which followed the style of the playbook. There are mini games as well as campaigns which will be launched later this year.
View it live www.CloroxArabia.com
Branding, Highlights, Playbooks, Websites